Have you guys seen the new Polaroid camera that is on the market?
I know Polaroid cameras have been around for awhile, but they keep rolling out newer versions that are tinier than before! How much smaller can a picture get? I don’t have one because I rarely develop pictures from my phone/camera anyway. Not only that, a pack of 10 films ranges around $15 – $20. I’ll pass… for now.
At the beginning of 2014, I collaborated with 3 animators to create a commercial for a new concept camera. I was the product designer for that project. Not to be too cocky, but I was really proud of my design! You can see some of my process below.
I used this model as a basis for my header, business cards, and letterheads (^_^). A few months later, mid-summer, I found a webpage on StumbleUpon that shows Polaroid’s latest tech. I was quite devastated (and I might have went on a subtle rampage) that my design was so similar to their own.
In all honesty, it was just a coincidence. Polaroid released this design back in 2013, and I am in turn grateful that they redesigned from their bulky predecessor. Great minds think alike?! ^_^’ (I wish)
Until next time,